Does a Test Ride Influence Attitude towards Autonomous Vehicles? A Field Experiment with Pretest and Posttest Measurement

Autonomous vehicles have the potential to disrupt mobility system. Therefore, it is important understand attitude formation towards autonomous vehicles. The focus of this study on private user’s technology acceptance an vehicle. applies determinants capture users’ and intention adopt A field experiment with 27 participants was conducted assess changes in before after a test ride level 2 automated vehicle equipped that allowed hands-off, feet-off experience public road real traffic. results show has positive significant effect attitudes Additionally, higher ratings anxiety remarkable increase compared lower levels anxiety. These findings indicate partially potentially As such, our illustrates importance continuous pilot testing future user